If we are to start from a neutral ground, we can all say that both of these platforms are great when it comes to photo sharing. It is known that visual content sales more than any other type of content which is why both of these platforms are great in as far as providing a marketing platform for your products and services is concerned.
With that said, we can always acknowledge the difference between these two platforms in as far as their features are concerned. Here is a list of their differences:
- Making videos or taking a photo
In both of these apps the interface and the capture button features are pretty much the same. However the main difference with Instagram is that the platform allows you to upload a photo or a video directly from your smartphone or PC. This features allows Instagram to be more flexible when it comes to taking and uploading photos. As with snapchat, you have to capture first the photo or the video that you want to share before uploading.
- Editing filter
It is only Instagram that allows you to use this feature. What that platform does is that after you’ve taken the photo or the video, you can edit the lighting or change the saturation among other things before sharing it. This is not possible with snapchat. With that said, this depends on your preference.
- Timer setting
A feature that is only applicable for SnapChat users and allows them to set particular time window from which the photo will be available for the selected viewer. In terms of the options available, the user is allowed to set the time from 1 second to 10 seconds. This feature is particularly useful when the user is running an instant feedback survey just before a product is launched and are in desperate need of an instant response on the same. It is also possible to allow people to view the images or your videos unlimited times through the Snapchat Story.
- Ad presence
With Instagram you’ll always get Sponsored content every now and then whenever you are streaming a feed. The same Sponsored ads never appear when using Snapchat. From a user’s perspective, this can be annoying but from a marketing perspective, this is exactly what your need to generate traffic to your website. we can also use social media by creating pages with unique names such as who unfollowed me on instagram and get more users atrracted
- Streaming content
The same media offer excellent streaming options which is exactly what you want for a social media platform. Instagram offers constant feeds of videos and images while Snapchat provides fantastic New Story notification each time you upload an item on your page.
- Commenting or liking items
Instagram scores a lot of points here. The platform allows you to like and leave comments on posts whenever they appear on your feeds stream. With Snapchat, it is not possible to create such conversation threads on Snapchat.
From above, Instagram looks to have a slight advantage over SnapChat even though both platforms are great. Do not forget that you can buy Instagram followers and make your profile look even more appealing to your audience.